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BESI Business Solutions (BESI) is comprised of a mighty team of two experienced and well-respected hospitality sales and marketing professionals, Bertin Salas and Simon Sin. Between the two principals, BESI offers 35 years of international and domestic hospitality experience and have developed a broad, significant and beneficial network of partners, clients, and colleagues that will aid in benefitting your business.


BESI believes that your hotel, attraction, restaurant or destination is unique and has its own set of goals specific to your business. We are committed to the success of each of our clients and partners by customizing and scaling our services to fit your needs. A combination of our distinctive business model which reflects many of the partners we serve (premier attractions and destinations, independent hotels, restaurants), and a customized approach have been proven to increase our client’s market exposure and revenue.

Bertin Salas
Co-Founder and Director
I’m Passionate about the travel industry and love foreign languages and international travel!

With 25 years in the travel and hospitality industry, Mr. Bertin Salas is the passionate Co-Founder of BESI Business Solutions. Bertin is the executor and brain behind sales and revenue strategies. An energetic multi-tasker, Mr. Salas builds strong relationships with partners and clients around the world and keeps business objectives on track to deliver results. Consulting revenue, sales, marketing and account directors in the industry Bertin employs a customized approach to identify strategic actions to ensure partners meet their goals and drive productivity. Mr. Bertin is fluent in Spanish and Italian.

Simon Sin

“ I’m passionate about planes, the travel industry, hotel business, community affairs and innovative entrepreneurship! ”

With over 10 years in the travel and hotelier industry, Mr. Simon Sin is the founder and developer of San Francisco, CA boutique style Cova Hotel and Co-Founder of BESI Business Solutions. An innovator, Simon spearheaded BESI Business Solutions out of the need to better position and grow his Hotel’s market share. Simon is on the go, working constantly with the trade and hotel communities, and business owners and continually stays on top of travel trends. A creative and dynamic businessman, Simon has the ability to find the right business opportunities to create and develop new tactics to interact with businesses, industries and community. Mr. Sin is Fluent in Mandarin, Cantonese.

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