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Trade Representation

BESI offers a comprehensive range of services to promote your travel product and destination in the United States throughout the year. We specialize in customizing services to meet your business goals through our market and industry expertise. Clients can choose a range of services or select individual services as needed. Keep in mind BESI can help you strategize and identify an approach and timing that will best fit your goals and business.

Trade Representation Specifics

Keep international and domestic industry representatives and buyers informed and educated about your organization and business through our yearly schedule of sales missions and trade events. One-on-one business to business meetings, reservation staff trainings, and travel agent presentations are some of the engagement tactics that BESI offers to guarantee the industry is educated about your business, product, and services.

Marketing & Branding

Branding and marketing are key in helping you position your business for success. BESI will consult with you and your team to develop or refine your branding and marketing strategy, messaging and assets to ensure you are making the best connection with the travel trade.


Whether short or long term, BESI can work with you to identify your strengths, limitations and needs and help devise a strategy to increase your brand’s exposure in the industry and revenues.

Pricing and Contracting

Strengthen your business’s bottom line by setting the best price points for your product and services within the market. Structuring the contracting of your business and services can help you increase business capacity to expand within the industry. BESI’s long term knowledge and experience can help you develop and manage these important aspects of your business.

Sales and Business Operations

Keep your customers and clients relaxed and smiling. BESI can consult with you to design and establish workflows and sales procedures so you can stay ahead of the game with your reservations, billing and ticketing systems.

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